ITA Blog
How Traditional Marketing Drives B2B Sales
Traditional marketing contributes to all stages of the sales funnel. Traditional marketing and digital marketing both have a place in today?s marketing plans. In fact, an integrated approach is the best way to deliver maximum ROI. Digital tactics are in vogue and...
Call to Action: The Pandemic-Driven Sales-Support Marketing Audit
A high-level B2B Sales-Support Marketing Audit can help rebuild your program to achieve growth while ensuring a much higher degree of resource efficiency ? dollars and human Ed Pierce, ITA Communications October 2020 The pandemic has forced almost every business to...
A Call to Action: The Pandemic-Driven Sales-Support Marketing Audit
A high-level B2B Sales-Support Marketing Audit can help rebuild your program to achieve growth while ensuring a much higher degree of resource efficiency ? dollars and human Flat web page design template of business statistic homepage or header decorated people...
A Call to Action: Consider All the Possibilities of an Inbound Marketing Program
By Ed Pierce, ITA Communications A significant number of marketing tactics available today and the evolving state of marketing best practices challenge marketers to find the best, ROI-driven successful Inbound marketing strategies. Your website, content development...
Shedding Light on Prismatic Marketing for Black-and-White Executives
W. Edward Pierce, ITA Communications It isn?t surprising to any Chief Marketing Officer who might deal with a CEO or CFO as a peer, but most executives are focused on the black, as in the profits, the bottom line. Yes, they can distinguish red, like a bull sees red....
A Call to Action ? Does Your Company HEART Marketing Fads?
By Ed Pierce, ITA Communications Companies can be so eager to keep up with the latest technologies and marketing fads that they forget to take into account whether the ideas truly fit the mission. Annie Zelm of Kuno Kreative recently wrote about marketing fads, and...
A Call To Action: ?Owned Media,? More Than Being Social
By Ed Pierce, ITA Communications While brand marketers for consumer companies exploit the new web-created opportunities to capture buyers? attention, B2B marketers have had good reason to wait. The general consensus is that digital marketing comprises corporate...
A Call To Action: Let ?Content? Open Doors For You
W. Edward Pierce, ITA Communications As any great sales per?son will tell you, sales is not about a great prod?uct or ser?vice, it?s about the customer?s per?cep?tion of value. For corporate buyers, value is help?ing to max?i?mize the con?tri?bu?tion of his or her...
A Call to Action: The Keys to Exceptional Marketing
This is the first in a series of blogs focused on effective marketing, written by branding and marketing authority, W. Edward Pierce, expressly for executives who want to to do the best possible job in connecting and influencing targeted decision-makers. Having just...
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