A Call To Action: ‘Owned Media,’ More Than Being Social

By Ed Pierce, ITAcommunications.com While brand marketers for consumer companies exploit the new web-created opportunities to capture buyers’ attention, B2B marketers have had good reason to wait. The general consensus is that digital marketing comprises corporate website and repetitive corporate messaging placed in banner advertising and in social media posts, tweets and photos. As a… Read More

A Call To Action: Let ‘Content’ Open Doors For You

W. Edward Pierce, Principal, It’s The Arts As any great sales per­son will tell you, sales is not about a great prod­uct or ser­vice, it’s about the customer’s per­cep­tion of value. For corporate buyers, value is help­ing to max­i­mize the con­tri­bu­tion of his or her area of responsbility to the company’s strate­gic goals and/or the… Read More