by ITA Communications | May 2, 2019 | Uncategorized
By Ed Pierce, ITA Communications While brand marketers for consumer companies exploit the new web-created opportunities to capture buyers? attention, B2B marketers have had good reason to wait. The general consensus is that digital marketing comprises corporate... by ITA Communications | Apr 19, 2019 | Uncategorized
W. Edward Pierce, ITA Communications As any great sales per?son will tell you, sales is not about a great prod?uct or ser?vice, it?s about the customer?s per?cep?tion of value. For corporate buyers, value is help?ing to max?i?mize the con?tri?bu?tion of his or her...