by ITA Communications | Sep 6, 2019 | advertising, branding, content marketing, marketing, native advertising, public relations, strategic planning
W. Edward Pierce, ITA Communications It isn’t surprising to any Chief Marketing Officer who might deal with a CEO or CFO as a peer, but most executives are focused on the black, as in the profits, the bottom line. Yes, they can distinguish red, like a bull sees red....
by ITA Communications | Dec 7, 2018 | advertising, branding, content marketing, marketing, native advertising, public relations, strategic planning
This is the first in a series of blogs focused on effective marketing, written by branding and marketing authority, W. Edward Pierce, expressly for executives who want to to do the best possible job in connecting and influencing targeted decision-makers. Having just...
