by Ed Pierce | Nov 2, 2020 | marketing, public relations
Traditional marketing contributes to all stages of the sales funnel. Traditional marketing and digital marketing both have a place in today’s marketing plans. In fact, an integrated approach is the best way to deliver maximum ROI. Digital tactics are in vogue and...
by ITA Communications | Oct 23, 2020 | marketing
A high-level B2B Sales-Support Marketing Audit can help rebuild your program to achieve growth while ensuring a much higher degree of resource efficiency – dollars and human Ed Pierce, ITA Communications October 2020 The pandemic has forced almost every business to...
by ITA Communications | Oct 8, 2020 | marketing
A high-level B2B Sales-Support Marketing Audit can help rebuild your program to achieve growth while ensuring a much higher degree of resource efficiency – dollars and human Flat web page design template of business statistic homepage or header decorated people...
by ITA Communications | Sep 19, 2020 | marketing
By Ed Pierce, ITA Communications A significant number of marketing tactics available today and the evolving state of marketing best practices challenge marketers to find the best, ROI-driven successful Inbound marketing strategies. Your website, content development...
by ITA Communications | Sep 6, 2019 | advertising, branding, content marketing, marketing, native advertising, public relations, strategic planning
W. Edward Pierce, ITA Communications It isn’t surprising to any Chief Marketing Officer who might deal with a CEO or CFO as a peer, but most executives are focused on the black, as in the profits, the bottom line. Yes, they can distinguish red, like a bull sees red....
by ITA Communications | Jul 19, 2019 | marketing
By Ed Pierce, ITA Communications Companies can be so eager to keep up with the latest technologies and marketing fads that they forget to take into account whether the ideas truly fit the mission. Annie Zelm of Kuno Kreative recently wrote about marketing fads, and...
