W. Edward Pierce, ITA Communications It isn’t surprising to any Chief Marketing Officer who might deal with a CEO or CFO as a peer, but most executives are focused on the black, as in the profits, the bottom line. Yes, they can distinguish red, like a bull sees red. Little wonder then that marketing people… Read More
A Call to Action – Does Your Company HEART Marketing Fads?
By Ed Pierce, ITA Communications Companies can be so eager to keep up with the latest technologies and marketing fads that they forget to take into account whether the ideas truly fit the mission. Annie Zelm of Kuno Kreative recently wrote about marketing fads, and I’d like to share some of her caveats about getting… Read More
A Call to Action: The Keys to Exceptional Marketing
This is the first in a series of blogs focused on effective marketing, written by branding and marketing authority, W. Edward Pierce, expressly for executives who want to to do the best possible job in connecting and influencing targeted decision-makers. Having just eclipsed 40 years of marketing on both the agency and corporate sides, I… Read More
