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Shedding Light on Prismatic Marketing for Black-and-White Executives

by ITA Communications | Sep 6, 2019 | advertising, branding, content marketing, marketing, native advertising, public relations, strategic planning

W. Edward Pierce, ITA Communications It isn’t surprising to any Chief Marketing Officer who might deal with a CEO or CFO as a peer, but most executives are focused on the black, as in the profits, the bottom line. Yes, they can distinguish red, like a bull sees red....

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