by Ed Pierce | Nov 2, 2020 | marketing, public relations
Traditional marketing contributes to all stages of the sales funnel. Traditional marketing and digital marketing both have a place in today?s marketing plans. In fact, an integrated approach is the best way to deliver maximum ROI. Digital tactics are in vogue and... by ITA Communications | May 2, 2019 | Uncategorized
By Ed Pierce, ITA Communications While brand marketers for consumer companies exploit the new web-created opportunities to capture buyers? attention, B2B marketers have had good reason to wait. The general consensus is that digital marketing comprises corporate...