by ITA Communications | Sep 6, 2019 | advertising, branding, content marketing, marketing, native advertising, public relations, strategic planning
W. Edward Pierce, ITA Communications It isn?t surprising to any Chief Marketing Officer who might deal with a CEO or CFO as a peer, but most executives are focused on the black, as in the profits, the bottom line. Yes, they can distinguish red, like a bull sees red.... by ITA Communications | May 2, 2019 | Uncategorized
By Ed Pierce, ITA Communications While brand marketers for consumer companies exploit the new web-created opportunities to capture buyers? attention, B2B marketers have had good reason to wait. The general consensus is that digital marketing comprises corporate...