By Ed Pierce, ITA Communications While brand marketers for consumer companies exploit the new web-created opportunities to capture buyers’ attention, B2B marketers have had good reason to wait. The general consensus is that digital marketing comprises corporate website and repetitive corporate messaging placed in banner advertising and in social media posts, tweets and photos. AsContinue reading “A Call To Action: ‘Owned Media,’ More Than Being Social”
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A Call to Action: The Keys to Exceptional Marketing
This is the first in a series of blogs focused on effective marketing, written by branding and marketing authority, W. Edward Pierce, expressly for executives who want to to do the best possible job in connecting and influencing targeted decision-makers. Having just eclipsed 40 years of marketing on both the agency and corporate sides, IContinue reading “A Call to Action: The Keys to Exceptional Marketing”