by ITA Communications | Sep 6, 2019 | advertising, branding, content marketing, marketing, native advertising, public relations, strategic planning
W. Edward Pierce, ITA Communications It isn?t surprising to any Chief Marketing Officer who might deal with a CEO or CFO as a peer, but most executives are focused on the black, as in the profits, the bottom line. Yes, they can distinguish red, like a bull sees red.... by ITA Communications | May 2, 2019 | Uncategorized
By Ed Pierce, ITA Communications While brand marketers for consumer companies exploit the new web-created opportunities to capture buyers? attention, B2B marketers have had good reason to wait. The general consensus is that digital marketing comprises corporate... by ITA Communications | Dec 7, 2018 | advertising, branding, content marketing, marketing, native advertising, public relations, strategic planning
This is the first in a series of blogs focused on effective marketing, written by branding and marketing authority, W. Edward Pierce, expressly for executives who want to to do the best possible job in connecting and influencing targeted decision-makers. Having just...